EMAIL FREQUENCY
Monitor 11+ emails /month & spam unsubscribes, additional emails to the 4 emails / month sweet spot.
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Recommendations
Monitoring is required for the 11+ emails / month range.
There is a gap in the 4 emails / month frequency (aka sweet spot), which could be segmented to deliver additional communications.
SPAM unsubscribe is a metric to be monitored monthly.
Observations
See Remarks
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