ADDITIONAL SEGMENTS
Use profile matching for reachable audiences not emailed, check known visitor and page activity.
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Recommendations
Analyze the +3.5 mil reachable contacts not emailed. Use profile matching to contacts already sent emails to.
Check known visitor or page activity for the 4 mil contacts not emailed. This helps gauge what their interests are.
Aim for at least 1 email sent to +70% of your reachable contacts database.
Observations
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